11 Nov 2016
Marina Petrović, Milica Begović, Robert Pašičko and Kristina Lauš
If you need just money, go to the bank and don’t use crowdfunding. Use crowdfunding if you need awareness building, campaigning, initiating debate, attract other funders and build up your community.
When we started our first campaign for an energy independent school in Croatia, we didn’t have the slightest idea where crowdfunding would take us.
From conducting a successful campaign to setting up Crowdfunding Academy and UNDP Alternative Finance Lab, helping to launch more than 15 campaigns in 10+ countries - crowdfunding has definitely taken a hold on us.
In the UK alone, crowdfunding for civic causes has gained $30 million over the last five years.
But crowdfunding is so much more than about getting the required financing for your project.
Let’s take a look at some other benefits of crowdfunding: amassing social capital, enabling broader visibility and scaling-up of a given project, as well as catalysing social action and policy-level impact. …