I had a miscarriage in my first pregnancy. When I saw a doctor seeking for a counselling, she said that I should not have had the intercourse when my body was not ready for the pregnancy. I was so offended by her comments that I immediately left the hospital feeling disgraced”, revealed a mother of 3.
More than 200,000 public servants in Mongolia and 60% are working at the frontlines, performing different roles like social workers, police, doctors, and teachers. Therefore, frontline workers play essential roles in protecting human rights and ensuring dignified lives through their service.
Frontline workers tirelessly serve citizens day and night. While they strive for excellence in their service, frontline workers are called upon to listen to citizens more deeply and work to sincerely change and enhance their support to better meet the individual needs of citizens. To effectively communicate this message and trigger positive change in the public servants’ behavior, with the support from the Government of Japan, UNDP Mongolia has produced a series of creative content on the promotion of human rights and ethics by the frontline workers.
The UNDP Mongolia projects “Supporting an Inclusive and Multi-Sectoral Response to COVID-19 and Addressing its Socio-Economic Impact “and “Towards a professional and citizen-centred civil service in Mongolia” projects teamed up in studying the most common cases and incidents on human rights violation and unethical behavior by frontline workers and the creative storylines to communicate them through the content series.
The content series has currently reached nearly 500,000 viewers, collectively, shared through the social media pages of the UNDP Mongolia, Civil Service Council and several ministries and government agencies.
In partnership with the Civil Service Council, the UNDP Mongolia has escalated the outreach by organizing a 10-day social media campaign named “Listen Deeply, Change Sincerely”.
The campaign was successfully launched on 17 June through a Facebook live event hosted by renowned Mongolian actors and social media influencers, who produced the content series, heads of the Civil service council, Ministry of Labor and Social Protection, Ministry of Health, etc. General Police Department.
During the campaign, besides the four-content series, six brief video news content on actual cases that civil servants published, especially social workers of development, education, health and welfare sectors and the public servant’s joint teams have exceptionally performed in lifting the human dignity, are being shared. In total, 10 content pieces are shared and promoted under this campaign. In addition to the four-creative content, the first two series of the actual case stories have attracted an astounding 200,000 views within five days.
The campaign will be more inclusive by airing them through the top 10 media outlets, national TV channels on 23 June in commemoration of the UN Public Service Day.
Impact content 1: Social worker
Impact content 2: Teacher
Impact content 3: Health workers
Impact content 4: Police officers